Planning

What transformation are you promising your listeners?
Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them get the transformation they need.
May 22, 2023

Stop trying to design your own podcast artwork
Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.
May 15, 2023

Save time and stress by streamlining your podcast workflow
It’s Monday, 9pm. You’ve had a long day, and all you want to do is watch the Bake Off and eat M&Ms. But tomorrow’s the day you release your next podcast episode, and you haven’t recorded anything! Sound familiar?
May 8, 2023

Stop interviewing people on your podcast – Do this instead
There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.
April 24, 2023

Three formulas for an unforgettable podcast name
Your audience will see your podcast name before they hear a word from you. Whether you’re starting a new show or considering a rebrand, could your name mean the difference between showing up first in podcast search results, or not showing up at all?
April 17, 2023

Creating your listener persona: the first step to growing your podcast
The biggest problem podcasters face is getting more listeners. But the first question we have to ask is “who is listener #1?” Who is going to love what you do, recommend it to their friends, and stick around for the call-to-action?
April 3, 2023

The 15 directories to submit your podcast to in 2023
These are the places to be
January 1, 2023

What to do if you hate the way you sound on mic
Are you starting a podcast, or planning to be a guest on someone else’s? Are you worried about how you might come across? You’re in the right place.
February 8, 2022

How to plan a whole year of podcast content in a day
Planning what to talk about on a podcast can be difficult at the best of times. But once you’re in the record-release cycle, how can you make time for new ideas? Here’s how you can avoid hitting Record without a plan.
January 26, 2022