Are you looking to start a podcast where you interview guests? Or maybe you’re already doing interviews but you’re struggling with how to make them more engaging and valuable for your listeners. In this post, we’ll introduce a framework for creating helpful interviews that will keep your listeners engaged and provide them with actionable takeaways.
The framework we’ll be discussing is based on the three-act structure of the hero’s journey. This structure involves three main components: the mentor (which is the guest), the challenge (which is the central question or problem), and the hero (which is the listener). By structuring your interviews around these three components, you’ll be able to create engaging and valuable content that will keep your listeners coming back for more.
Act one: the mentor
The first act of your interview should focus on the guest. This is where you’ll introduce them and ask questions about their experience and background. By focusing on the guest, you’ll help them feel more comfortable and relaxed and set the tone for the rest of the interview.
Act two: the challenge
The second act of your interview should focus on the challenge or central question that you’ll be exploring. This is where you’ll dive into the problem and talk about how the guest has dealt with it in the past. By focusing on the problem, you’ll be able to provide your listeners with valuable insights and strategies for dealing with similar issues.
Act three: the hero
The third and final act of your interview should focus on the hero or listener. This is where you’ll provide actionable takeaways and advice for your listeners. By focusing on the listener, you’ll be able to create content that is not only engaging but also highly valuable.
Putting it into practise
To implement this framework, start by planning your interview around a central question or problem that your listeners are facing. Then, structure your interview around the three acts of the hero’s journey, focusing on the guest, the problem, and the listener in turn. Throughout the interview, keep one eye on the clock and make sure you’re allocating enough time to each act.
By following this framework, you’ll be able to create highly engaging and valuable interviews that will keep your listeners coming back for more. And with a little bit of practice, you’ll be able to do it all with ease, providing your guests with a comfortable and engaging environment that will help them share their knowledge and expertise with your listeners.
Mark Steadman
Helping seasoned, soulful entrepreneurs use their podcast to build trust and create long-lasting, rewarding relationships with their listeners.