Podcasting is a powerful way to increase awareness and raise funds in the wake of a humanitarian crisis. We have a megaphone in our hands – do we have a responsibility to use it, and if so, what’s the best way?
Today we’re talking about humanitarian crises. This is in the wake of the Turkey and Syria earthquakes, and I want to discuss what we can do as podcasters to further our own mission and help those affected by a crisis.
A humanitarian crisis is a single event or set of events that pose a threat to the health, safety, or wellbeing of a community or large group of people. It can be caused by an internal or external conflict and often affects a large area. Examples include the earthquakes in Turkey and Syria, droughts in Somalia, Kenya, and Ethiopia, the repeal of Roe v Wade in the US, Russia’s invasion of Ukraine, and the Covid-19 pandemic.
Do we have a responsibility to use our podcast to help those affected by a crisis?
I prefer to look at it as an opportunity. We have a platform, however small or large, and this is a chance to do something extra. Dynamic ad insertion is a great way to help. If you’re hosted on Bramble, you can easily insert pre-roll and post-roll ads with the call-to-action for the cause you want to support.
I usually don’t recommend pre-roll and post-roll ads for commercial purposes, but when it comes to a humanitarian crisis, it’s easy to justify.
Record a message with a context-setting sentence and a call-to-action, and add a link to the show notes. This way, your listeners will know how they can help.
We all have our own way of tackling the world’s to-do list
When there is a crisis, we can step up and do something extra. Let’s use our podcast to help those affected by a humanitarian crisis.
We can also use our podcast to spread awareness and provide factual information on the crisis. This can help our listeners understand the situation and can make them better informed on how to help. Finally, we can use our podcast to share stories of those affected by the crisis and to help bring attention to, and raise funds for those in need.
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Mark Steadman
Helping seasoned, soulful entrepreneurs use their podcast to build trust and create long-lasting, rewarding relationships with their listeners.